I hope that after this week's lecture we are all more aware of the importance of communications to international soft and smart power.
We briefly touched in class how the web and social media are coming into play with Public Diplomacy.
Dr. Payne sent details out about this event last week, and with a finalized date, please take note and I hope that some of our classmates can attend!
What: Social Marketing within Frangible Societies
(a case study of the United Nations/African Union Mission in Darfur’s (UNAMID) Strategic Communications Division)
When: 3:00-5:30 pm
Where: Bill Bordy Theater
Who: Open To Emerson Students
Social Marketing within Frangible Societies
(a case study of the United Nations/African Union Mission in Darfur’s (UNAMID) Strategic Communications Division)
Major Andrew Duprey (BFA ’87 Professional Writing), US Army Special Operations Command, will first review the definitions of social marketing and frangible society as well as challenges and implications in overarching terms that would apply in a universal construct. These topics would include, but not be limited to, language, culture, legitimacy, demilitarization, and re-integration. The second half of the presentation will be participatory in nature. Students will divide into small groups that will “become” the nucleus of the United Nations/African Union Mission in Darfur’s (UNAMID) Strategic Communications Division. They will independently develop a campaign plan to communicate critical issues to indigenous persons of the Darfur region for the UN Forces Commander. They will then present their ideas to the class at large and discuss the challenges and implications of their decisions.
No comments:
Post a Comment